|Bill and Berni recognise that
the horse industry is only just beginning to understand how to use the internet as a
marketing and communication tool. As with all other media, its usefulness for advertising
and promotion is dependent on getting to the right target audience in sufficient volume.
That is why Cyberhorse has based its business around creating high
traffic services such as The Virtual FormGuide, The Virtual Saleyard and The Virtual
Equestrian. These popular internet destinations attract thousands of visitors each day.
In turn, Cyberhorse's regular visitors ensure that clients
for which it develops and manages web sites, derive attention not only from their own
audience, but are constantly exposed to potential new clients. Our proprietary Virtual
Saleyard software provides the mechanism to promote these other sites to Cyberhorse
visitors and channel traffic to them.
This strategy works extremely well. For example, a major
thoroughbred stud was getting about 1,000 hits per month before Cyberhorse redesigned
their site and implemented its promotional strategy. Only one year
after the new site went live, traffic exceeded 250,000 hits.
Essentially, Cyberhorse is well worth considering as a
strategic partner for any horse industry business wanting to develop and implement an