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Cyberhorse 2008
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The Virtual Equestrian - About Cyberhorse
holly2.jpg (10481 bytes)Berni Saunders and her husband Bill run the business from their property, Hollybrook Stud, situated in the heart of Victoria's thoroughbred breeding country near Emirates Victoria and The Independent Stallion Station.

Bill is the technical expert with extensive experience in developing sophisticated online systems for the financial services industry. Berni provides sales and marketing support combined with administrative skills.

Both Berni and Bill are active hands-on horse people and keen riders. Berni has trained two horses from just broken-in to Grand Prix dressage standard and regularly competes in that sport. Bill has been a keen racing follower for many years.

They are active horse breeders, producing 2 to 3 foals a year, so they  appreciate the difficulties of breeders, especially when it comes to marketing their young stock.

The team is rounded out by Greg Irvine, who works with Cyberhorse as a racing journalist.

Cyberhorse Business Philosophy
Bill and Berni recognise that the horse industry is only just beginning to understand how to use the internet as a marketing and communication tool. As with all other media, its usefulness for advertising and promotion is dependent on getting to the right target audience in sufficient volume.

That is why Cyberhorse has based its business around creating high traffic services such as The Virtual FormGuide, The Virtual Saleyard and The Virtual Equestrian. These popular internet destinations attract thousands of visitors each day.

In turn, Cyberhorse's regular visitors ensure that clients for which it develops and manages web sites, derive attention not only from their own audience, but are constantly exposed to potential new clients. Our proprietary Virtual Saleyard software provides the mechanism to promote these other sites to Cyberhorse visitors and channel traffic to them.

This strategy works extremely well. For example, a major thoroughbred stud was getting about 1,000 hits per month before Cyberhorse redesigned their site and implemented its promotional strategy. Only one year after the new site went live, traffic exceeded 250,000 hits.

Essentially, Cyberhorse is well worth considering as a strategic partner for any horse industry business wanting to develop and implement an internet strategy.


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